Creative Brief
Creative Brief
Company Name: The Black Box Cheesecakes
Goals:
The main goal for the site for Black Box Cheesecakes is to create awareness for the company. It is a new business and they want to let everyone know that there is a location in the Valley where you can buy gourmet cheesecakes and can call to place an order. The site will display photos and the menu to give an idea of what you can get from the store.
• Create Awareness
• Customers will be able to find the telephone number and address
• Be able to browse the menu before placing an order
• Create more customers
• Avoid unnecessary phone calls
• Let the customers know more about the company
Audience: The audience for Black Box Cheesecakes are mostly women but include some men. They all work in an office environment full and part time. They love to entertain at home and food is an important part of there lives. They are coming to the site to get the address, phone number, or to look at the menu before they go in the store. See user personas.
Tone: The site needs to be perceived as tantalizing and surprising. The audience should feel like they have reached a place that is quaint and comfortable. The look of the site will be modern, simplistic, and create movement. The content will include the Cheesecake collections, address, telephone number, email, company information, and photos. When viewers look at the site they will be able to view the menu, and then want to call to place an order.
Maintenance: The site will be maintained by me.
Contacts:
Cynthia Cavazos - phone 956-638-7884
email Cynthia.cavazos222@yahoo.com
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